The home of smart Canada at WorldPride

smart Canada is the exclusive automotive sponsor of WorldPride 2014 which will be hosted in Toronto, Canada from June 20th to 29th. From rallies to parades to our party in the heart of Toronto, check in for video updates of all the action starting now.

WorldPride is a natural partner for the smart brand, which has been at the forefront of change for decades by challenging the status quo in providing intelligent and forward-thinking urban mobility solutions coupled with maximum comfort, agility, safety and ecology. We want to hear from you! Share your message of support using #smartforworldpride and #riseup

What’s your favourite colour tridion in the #smartforworldpride parade team?

WorldPride Toronto 2014 parade weekend!

Over 1 million people came out to celebrate the parade in downtown Toronto for World Pride.  Check out our special #smartforworldpride parade vehicles and our awesome volunteers.  Thanks for all the support everyone!

#smartforworldpride party

Check out the party we threw at Yonge & Dundas Square in Toronto featuring Miss Honey Dijon and Austra. The night was lively and everyone had a great time!

smart at WorldPride Opening Ceremonies!

smart Canada was the presenting sponsor at the opening of WorldPride Toronto 2014 on June 20, where thousands of people around the world came to celebrate.

The smart fortwo rally for WorldPride Toronto 2014!

Over 100 smart fortwo drivers and passengers took to the streets of Toronto to welcome the world to the city for WorldPride Toronto 2014. Each smart fortwo drove with window flags and bumpers stickers promoting WorldPride’s vision for equality for all. “It is a way to show the way we want to be, rather than the way we are”, was a message from one of the rally drivers.


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